Retail
Detect. Prevent. Defend. Compliance Solutions for Retail Online retailers concerned with best practices and extending their online reach to all audiences are checking their websites for accessibility to enable all users to purchase products online. Protecting customers’ PII is also a top priority. Using HiSoftware’s solutions enables faster detection and resolution of non-compliant content.
HiSoftware Compliance Solutions for Retail
Retailers have seen the value of accommodating people with disabilities in their physical stores (wheelchair ramps, handicapped parking, etc.) and that same value is seen online by designing websites that are accessible to for those using assistive technologies. With upwards of 20% of the population having disabilities that could affect their ability to access websites, it is not just the “right thing to do” - accessible websites increase revenue. Why would retailers spend money to drive consumers to their websites only to have a significant percentage leave due to inaccessibility?
Litigation on accessibility is another concern as seen by the lawsuit in 2008 by the National Federation of the Blind against Target Corporation for website inaccessibility. Online retailers are also subject to the California’s Unruh Act and will be affected by the changes anticipated in the Americans with Disabilities Act (ADA).
Privacy is another major concern for online retailers. Privacy legislation mandates that the consumers’ personally identifiable information (PII) must be protected as a privacy breach can have serious financial consequences for online retailers. In addition, online retailers have to comply with the Children's Online Privacy Protection Act of 1998 (COPPA) in the United States and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.
Compliance Sheriff scans online sites and any attached files to detect and instantly notify IT managers and online marketing managers of content that is not compliant with corporate guidelines for accessibility, privacy, site quality, or brand integrity. Automated detection and notification enables faster resolution which reduces the impact of the non-compliance content.
Online retailers such as Sears, Walgreens, Drugstore.com, Kohls and Staples have leveraged HiSoftware’s compliance solutions to assure accessibility and reduce privacy breaches.